As part of their SDCC presence,Viz Media announced via press release yesterday that they’ve launched a new imprint for their kids’ targeted content – Perfect Square.
Manga series included under Perfect Square include the Legend of Zelda and Pokemon manga series, plus Happy Happy Clover. It also includes western media licenses such as UglyDoll, Ben 10 and Winx Club, and Viz Media’s newly acquired license for Bravest Warriors, which is a very fun series from the creators of Adventure Time. The new imprint already has a website set up at PerfectSquare.com.
The creation of this imprint isn’t likely to really impact Viz Media books as we know them. The majority of each manga series included have already been released under the previous imprint, VizKids. The only thing I see changing is book packaging which will now have the new Perfect Square logo on it. And who wouldn’t want that? It shows such excellent taste in colour choice – Kuriousity-approved! My only worry is that with the Pokemon manga on-going, we’ll suddenly have the collector-dreaded mismatch between spines when/if the books suddenly switch over to the Perfect Square logo mid-release.
Along with a cute logo, I like that Viz is promoting Perfect Square as having books “aimed at kids and “kids at heart.”” As someone who purchases all of their Pokemon manga and Legend of Zelda books, it’s nice to be acknowledged as a reader of comics which are appropriate and fun for all, regardless of age.
Along with the adjustment to their print titles, Viz Media will also soon be launching a smartphone & tablet app dedicated to their Perfect Square series.